About Baseline Solutions

Baseline Solutions was founded by Joel Brakey to provide software engineering and advisory services in the Australian marketplace, as well as to follow a passion for global product development opportunities. Baseline has principally worked within the government, healthcare and research sectors. The software products developed have impacted hundreds of organisations throughout Australia and worldwide.

Baseline was incorporated in 2002 to initially undertake major projects for Software Engineering Australia and the Department of Computer Science and Software Engineering at The University of Melbourne.

With a core focus on product development, Baseline has been involved in bootstrapping, capital raising & the development of various software products. Product development has included recruitment software, a machine learning platform for agricultural and medical diagnostics, and strategic modelling and management software for infrastructure owners.

The software developed for infrastructure owners was incorporated within Assetic in 2006 and the business expanded rapidly within Australia and overseas. Assetic was sold in 2020 to US owner, Dude Solutions Inc.

Joel Brakey - Managing Director

Joel is the founder and Managing Director of Baseline Solutions. He also co-founded and ran Assetic, a market-leading asset management software business. Joel holds a Bachelor of Software Engineering (Hons) from The University of Melbourne & is a member of the Institute of Engineers Australia.

He enjoys playing tennis, golf and basketball. At home he loves time with his two primary school aged kids & walking the family's dog (Evie).